By Brian Pedersen
A lot may have changed in the advertising world since 1954. But one thing that hasn’t is the chief element that brings in business – ideas. “It’s the genesis of it all,” said Michael Keenan, president of Keenan-Nagle Advertising, Inc. in Allentown. “Everything really starts with an idea.”
It sounds simple, but how those ideas translate into lucrative deals in ad campaigns that resonate with millions of people who already see and hear thousands of other messages a day is another puzzle altogether. It’s one that this Allentown agency has been working at for 60 years.