“Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” Keeping it light this Thursday with that excerpt from Spotify’s new global outdoor ad campaign. The first article below discusses how creative messaging humanizes data points.
Playing off people’s emotional connection to music is one way to engage an audience, tapping into one of the lesser-targeted senses in advertising—the sense of smell—is another. Netflix takes a fresh approach to promoting the Gilmore Girls’ revival by taking viewers’ binge-watching habits into account. They’re offering a limited giveaway candle that gives off different scents timed to correlate with each episode.
Finally, we couldn’t head into the first week of December without sharing a little holiday cheer with this M&S commercial from across the pond, featuring Mrs. Clause.