The Morning Call
The State Theatre has created a new logo for the 90th anniversary season, branding it “90 years of WOW!” It honors the nonprofit theatre’s continuous operation since opening as a vaudeville venue in 1926. The new logo and theme were created by Keenan-Nagle Advertising.
“Graphically, the design echoes the theatre’s Beaux-Arts style façade,” said agency President Mike Keenan. “Above the marquee are three beautiful crown windows with keystone arches. Verbally, they just seemed to speak that three-letter exclamation of big wonder and astonishment: WOW!”