2
Dec

Three Things for Thursday

“Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” Keeping it light this Thursday with that excerpt from Spotify’s new global outdoor ad campaign. The first article below discusses how creative messaging humanizes data points. Playing off people’s emotional connection to music is one way to engage an audience, tapping into one of the lesser-targeted …

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16
Nov

KN Wins American Graphic Design Award for Embassy Bank’s Hello/Goodbye Campaign:

Banks come. Banks go. Embassy Bank is different. KN was challenged with developing a message that simply and creatively communicated the bank’s reliability. The resulting “Hello/Goodbye” campaign features many of the banks that have come, gone, and left scores of frustrated customers in their wake. Embassy emerges as the bank that, contrary to it’s competitors, is “Built with Pride,” and …

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11
Nov

Smartphone Photo Tips

Your story is important. Who you are, how you got here, what your company stands for and the message you wish to communicate. Increasingly, our world tells these stories through images. Each photo is a window into the identity of the storyteller. Captivating your viewers and communicating your message can be as simple as utilizing your smartphone. Anyone can take …

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5
Oct

An Inspiring Celebration of Local Heroes: The 11th Annual Spirit of Courage Awards

From the mailman who saved a woman on his route from a burning car to the local firefighters who yet again risked their lives to save others, this year’s Spirit of Courage Award recipients ran the gamut from good Samaritans to dedicated professionals. Listening to recipients recall their riveting tails of life and death moments last night at the annual …

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5
Aug

New Identity for Moravian Village 55+ Community – Positioned for Appeal to Longer-Living Baby Boomers

Bethlehem, PA – A leading Lehigh Valley continuing care provider has rebranded its independent living cottage community to promote an “age-agnostic” identity more in step with its growing target audience. Market Street Cottages is the new name for the 55+ lifestyle community neighborhood developed by Moravian Village of Bethlehem, located just south of Market Street and adjacent to the main …

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23
Jun

90 Years of Wowing Crowds Echoes in State Theatre’s 2016/17 Season Logo

Excerpted from The Morning Call The State Theatre has created a new logo for the 90th anniversary season, branding it “90 years of WOW!” It honors the nonprofit theatre’s continuous operation since opening as a vaudeville venue in 1926. The new logo and theme were created by Keenan-Nagle Advertising. “Graphically, the design echoes the theatre’s Beaux-Arts style façade,” said agency …

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31
Jul

Behind the List with Mike Keenan of Keenan-Nagle Advertising Inc.

‘Good work, client success beget growth’ By Christopher Holland In today’s world, technology heavily influences the way we do business. Whether communicating via email or marketing a brand through online resources and beyond, almost every business relies on technology to disseminate its message. Advertising and marketing firms exist to help develop and grow businesses through online, print and beyond. Whether …

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31
Jul

60 years of ideas and creativity

By Brian Pedersen A lot may have changed in the advertising world since 1954. But one thing that hasn’t is the chief element that brings in business – ideas. “It’s the genesis of it all,” said Michael Keenan, president of Keenan-Nagle Advertising, Inc. in Allentown. “Everything really starts with an idea.” It sounds simple, but how those ideas translate into …

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31
Jul

Keenan-Nagle Collects Five More Awards In National Design Competition

Wins Bring Agency Total To 10 American Graphic Design Awards Over Last Two Years Allentown, Pa. — For the second year in a row, Keenan-Nagle has gone up against 8,000 of the most creative entries in the advertising and marketing industry and emerged with five American Graphic Design Awards in a competition sponsored by Graphic Design USA of New York …

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31
Jul

Keenan-Nagle Advertising Wins Five National Awards Excerpt from The Morning Call

Keenan-Nagle Advertising won five 2012 American Graphic Design Awards in the national competition sponsored by Graphic Design USA of New York City. Open to advertising agencies, graphic design firms, corporations and institutions, this year’s program drew more than 8,000 entries. Winning entries include: Embassy Bank, annual report, “Timeless Vision” Lancaster County Solid Waste Management Authority, annual report, “Rethink. Recover. Renew.” …

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