13
Oct

New Allentown Rotary Foundation Dedicated

Congratulations to the Allentown Rotary Club, president Barb Bottitta and all Rotarians on the dedication of the new Allentown Rotary Foundation! Located in downtown Allentown, the landmark project was inspired by Warren Armstrong, one of the Lehigh Valley’s pioneering advertising and marketing professionals for decades. A dedicated Rotarian, indefatigable Penn State alum and trusted colleague, Warren passed away in 2016, …

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29
Sep

K-N Presents Cetronia Ambulance Corps with Award

Congratulations to community service partner Cetronia Ambulance Corps on winning the 2017 Health+Wellness Award from Graphic Design USA of New York City. The winning entry is a 12-page community service report written, designed and produced by Keenan-Nagle Advertising. K-N Art Director Zachary Hoppes and the project’s primary Graphic Designer, Robert Burns, are shown presenting the award to Cetronia CEO Larry …

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27
Apr

Three Things for Thursday: Knowing Your Audience

Three Things for Thursday: Some great perspectives on knowing your audience: https://www.marketingtechnews.net/news/2017/apr/18/understanding-mind-modern-consumer/ https://www.mediapost.com/publications/article/283111/can-data-alone-achieve-optimal-personalization.html How Brands Build Enduring Relationships

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21
Apr

Think Inside the Box.

Keenan-Nagle knows how to sell effectively. Yes, we use all the latest media, technologies, tools and design techniques. But it is the unique messaging and media connectivity that compels a potential customer to act. That’s where we stand apart from other firms. And why we have been delivering successful results for our clients for over 60 years.

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2
Dec

Three Things for Thursday

“Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” Keeping it light this Thursday with that excerpt from Spotify’s new global outdoor ad campaign. The first article below discusses how creative messaging humanizes data points. Playing off people’s emotional connection to music is one way to engage an audience, tapping into one of the lesser-targeted …

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31
Jul

Behind the List with Mike Keenan of Keenan-Nagle Advertising Inc.

‘Good work, client success beget growth’ By Christopher Holland In today’s world, technology heavily influences the way we do business. Whether communicating via email or marketing a brand through online resources and beyond, almost every business relies on technology to disseminate its message. Advertising and marketing firms exist to help develop and grow businesses through online, print and beyond. Whether …

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31
Jul

60 years of ideas and creativity

By Brian Pedersen A lot may have changed in the advertising world since 1954. But one thing that hasn’t is the chief element that brings in business – ideas. “It’s the genesis of it all,” said Michael Keenan, president of Keenan-Nagle Advertising, Inc. in Allentown. “Everything really starts with an idea.” It sounds simple, but how those ideas translate into …

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31
Jul

Keenan-Nagle Collects Five More Awards In National Design Competition

Wins Bring Agency Total To 10 American Graphic Design Awards Over Last Two Years Allentown, Pa. — For the second year in a row, Keenan-Nagle has gone up against 8,000 of the most creative entries in the advertising and marketing industry and emerged with five American Graphic Design Awards in a competition sponsored by Graphic Design USA of New York …

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31
Jul

Keenan-Nagle Advertising Wins Five National Awards Excerpt from The Morning Call

Keenan-Nagle Advertising won five 2012 American Graphic Design Awards in the national competition sponsored by Graphic Design USA of New York City. Open to advertising agencies, graphic design firms, corporations and institutions, this year’s program drew more than 8,000 entries. Winning entries include: Embassy Bank, annual report, “Timeless Vision” Lancaster County Solid Waste Management Authority, annual report, “Rethink. Recover. Renew.” …

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