2
Dec

Three Things for Thursday

“Dear person who played ‘Sorry’ 42 times on Valentine’s Day, what did you do?” Keeping it light this Thursday with that excerpt from Spotify’s new global outdoor ad campaign. The first article below discusses how creative messaging humanizes data points. Playing off people’s emotional connection to music is one way to engage an audience, tapping into one of the lesser-targeted …

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16
Nov

KN Wins American Graphic Design Award for Embassy Bank’s Hello/Goodbye Campaign:

Banks come. Banks go. Embassy Bank is different. KN was challenged with developing a message that simply and creatively communicated the bank’s reliability. The resulting “Hello/Goodbye” campaign features many of the banks that have come, gone, and left scores of frustrated customers in their wake. Embassy emerges as the bank that, contrary to it’s competitors, is “Built with Pride,” and …

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11
Nov

Smartphone Photo Tips

Your story is important. Who you are, how you got here, what your company stands for and the message you wish to communicate. Increasingly, our world tells these stories through images. Each photo is a window into the identity of the storyteller. Captivating your viewers and communicating your message can be as simple as utilizing your smartphone. Anyone can take …

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5
Oct

An Inspiring Celebration of Local Heroes: The 11th Annual Spirit of Courage Awards

From the mailman who saved a woman on his route from a burning car to the local firefighters who yet again risked their lives to save others, this year’s Spirit of Courage Award recipients ran the gamut from good Samaritans to dedicated professionals. Listening to recipients recall their riveting tails of life and death moments last night at the annual …

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5
Aug

New Identity for Moravian Village 55+ Community – Positioned for Appeal to Longer-Living Baby Boomers

Bethlehem, PA – A leading Lehigh Valley continuing care provider has rebranded its independent living cottage community to promote an “age-agnostic” identity more in step with its growing target audience. Market Street Cottages is the new name for the 55+ lifestyle community neighborhood developed by Moravian Village of Bethlehem, located just south of Market Street and adjacent to the main …

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23
Jun

90 Years of Wowing Crowds Echoes in State Theatre’s 2016/17 Season Logo

Excerpted from The Morning Call The State Theatre has created a new logo for the 90th anniversary season, branding it “90 years of WOW!” It honors the nonprofit theatre’s continuous operation since opening as a vaudeville venue in 1926. The new logo and theme were created by Keenan-Nagle Advertising. “Graphically, the design echoes the theatre’s Beaux-Arts style façade,” said agency …

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