DeSales University is a leading Catholic university in the Lehigh Valley region offering a wide array of undergraduate and graduate programs for traditional and adult students.

Featured Campaign:
Lansdale Campus Opening

Objective:

• Promote the University's new Lansdale Campus, a state-of-the art facility designed specifically for the higher education of adult learners and business professionals.

• Increase brand awareness in this region and acquire new admissions.

Strategy:

• Identify and reach out to key members of the Lansdale business community to build awareness and a potential feeder system for new admissions.

• Develop creative and copy that advertise key differentiators of the DeSales accelerated-degree adult learning program, ACCESS, such as 8-week sessions and flexible schedules, as well as those specific to the DeSales MBA program, such as expert faculty and competitive tuition.

• Built a multi-channel media plan for the target audiences that effectively communicated the opening of the new campus and reinforced the overall DeSales University brand.