Embassy Bank is the Region's largest community bank, dedicated exclusively to serving Lehigh & Northampton Counties' families, businesses and institutions.

Featured Campaign:
Down the River

Objective:

• Maintain preference for Embassy checking services with existing customers as new banks
  enter the region.

• Obtain new checking customers.

Strategy:

• Engaged existing and potential customers with an eye-catching campaign that quickly informs them of
  Embassy Bank's key differentiators with high customer value: no checking fees and free checking for
  life. Developed a cost-effective media plan that corresponded with the entrance of a local competitor
  that does not offer those benefits.

• Formed a corresponding message that resonates with potential customers who are tired of their bank
  being part of acquisitions and sell-offs that leave them with diminished service. Utilized traditional and
  online media channels as well as physical bank branches to communicate the message.