Banks come. Banks go. Embassy Bank is different. KN was challenged with developing a message that simply and creatively communicated the bank’s reliability. The resulting “Hello/Goodbye” campaign features many of the banks that have come, gone, and left scores of frustrated customers in their http://www.montauk-monster.com/pharmacy wake. Embassy emerges as the bank that, contrary to it’s competitors, is “Built with Pride,” and “Built to Stay.” This week, Lehigh Valley Business published KN’s status as a GDUSA award recipient for this effective campaign.
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