Banks come. Banks go. Embassy Bank is different. KN was challenged with developing a message that simply and creatively communicated the bank’s reliability. The resulting “Hello/Goodbye” campaign features many of the banks that have come, gone, and left scores of frustrated customers in their wake. Embassy emerges as the bank that, contrary to it’s competitors, is “Built with Pride,” and “Built to Stay.” This week, Lehigh Valley Business published KN’s status as a GDUSA award recipient for this effective campaign.
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