LCSWMA is a leader in the solid waste disposal industry, nationally recognized for their Integrated
System, a multi-step approach to trash disposal and processing.

Featured Campaign:
LCSWMA Brand Awareness and Sub-brand Campaign

Objective:

• Better inform the public of the services LCSWMA provides and their positive role in building a
  sustainable future for Lancaster County.

• Introduce a new "sub-brand" that will act as LCSWMA's face to the public.

Strategy:

• Provided LCSWMA with a new, fresh version of their brand that promotes a community-minded,
  "green" philosophy, while maintaining the equity present in the existing logo/messaging.

• Developed a new website, annual report and strategic, integrated media channels informing the
  public that through wind farms, recycling and energy created from the Integrated System, LCSWMA
  provides enough energy to power one in six Lancaster county homes.