Service Electric Cablevision is the Region's leading provider of cable television and internet services.

Featured Campaign:
Holiday Campaign

Objective:

• Attract non-HD subscribers to sign up for HD Television.

• Upsell new products/services to existing customers.

• Entice customers of competitors to switch their service.

Strategy:
Create a bold message and compelling incentives delivered through a cost effective, well coordinated, multi-channel advertising mix for the following target markets:

• Non-HD subscribers

• Existing SECV customers

• Non-SECV customers